DAH Theater is organizing an ONLINE FESTIVAL as part of the FASHIORATION project!

Discover more about the process of creating collections inspired by traditional folk costumes, the workshops that the participants went through, as well as the old crafts that still have their own manufactures!
The Fashioration Festival takes you on a virtual tour through the Balkan capitals, their traditions and getting to know young designers who transform that tradition and incorporate it into contemporary clothing!
In addition to all of this, we have a privilege to host a costume designer from Greece Mika Panagou who will hold an online workshop called Mystical symbols – Balkan embroidery revisited.


10.00 – 10.50 Presentation of young designers Ferenc Varga and Danilo Cerović (DAH Theatre, Serbia)
10.50 – 11.00 Short coverage of a traditional craft from Bosnia (BRAVO, Bosnia and Herzegovina)
11.00 – 11.50 Presentation of young designers Niki Xega, Alesia Zhuli, Ana Blushi and Megi Kodra (TFL, Albania)
11.50 – 12.00 Short coverage of a traditional craft from Greece (CENTREDU, Greece)
12.00 – 12.50 Presentation of designers Nada Vemić and Jovana Vujošević (PRONA, Montenegro)
12.50 – 13.40 Presentation of the E-learning platform (Action Synergy, Greece)
13.40 – 14.10 Presentation of the oldest Belgrade manufactured perfumery SAVA (DAH Theater)
12:30 – 13:20 Presentation of young designers (BRAVO, Bosnia and Herzegovina)
13.20 – 13.30 Short coverage of a traditional craft from Albania (TFL, Albania)
13.30 – 14.20 Presentation of young designers (CENTREDU, Greece)
14.20 – 14.30 Short coverage of a traditional craft from Montenegro (PRONA, Montenegro)
14.30 – 16.30 Online workshop Mystical symbols – Balkan embroidery revisited, Mika Panagou (CENTREDU, Greece)
16.30 – 17.00 Questions from the audience
Embark on a transformative journey where fashion intertwines with heritage, entrepreneurship, and sustainability. The Fashioration Festival, organized by DAH Theater, invites you to explore the intersection of tradition and modernity through the eyes of talented young designers. Join us and be part of this cultural and entrepreneurial odyssey.


The FASHIORATION project stands as an innovative initiative dedicated to the preservation and promotion of intangible cultural heritage within the realm of fashion. Rooted in the objective of fostering youth employment and entrepreneurship, this project responds to the challenges posed by globalization and urbanization. As these trends persist, local communities find their intangible cultural heritage at risk of fading away, particularly as younger generations become increasingly detached from traditional ways of life associated with these cultural treasures.
Intangible cultural heritage encompasses the invaluable wealth of knowledge, culture, and skills passed down through generations. Beyond its social significance, this heritage holds economic potential. Recognizing cultural heritage as a source of income, especially in regions rich in cultural resources, the FASHIORATION project seeks to unlock untapped potential for youth empowerment and local development.
Specifically focusing on cultural expressions related to fashion, the project integrates local traditional design and materials. Traditional know-how in fashion constitutes an authentic cultural expression and serves as a tangible means of generating income for local communities, both domestically and internationally.
Approaching the fashion sector from both entrepreneurial and cultural perspectives, the FASHIORATION project explores ways to enhance the appeal of cultural elements and their contributions to tourism, culture, and education. Culturally, the project collaborates with young individuals with artistic backgrounds, supporting them in preserving and promoting their cultural heritage.
Aligned with UNESCO’s definition of safeguarding intangible cultural heritage, the project aims to ensure the viability, continuous recreation, and transmission of cultural heritage. This involves identifying and documenting heritage, research, preservation, promotion, enhancement, transmission through education, and revitalization.
The primary objective of the FASHIORATION project is to promote youth employment by developing skills among young people to valorize elements of their country’s cultural tradition in the fashion industry. It seeks to enhance the employability and entrepreneurship of young people while improving the quality of youth work through innovative links between youth work and intangible cultural heritage. Additionally, the project addresses environmental sustainability by promoting traditional clothing-making techniques that are more resource-efficient compared to modern industry practices.
Furthermore, the FASHIORATION project embraces the Digitalization Agenda by utilizing new technologies to deliver immersive experiences, such as 360-degree images, designs, and videos. This approach allows future designers and visitors to engage with the project’s exhibits and enables the global dissemination of results through an interactive online platform.
In terms of inclusion and diversity, the FASHIORATION project targets young people with fewer opportunities, including the unemployed and those with low skills, aiming to enhance their competences and active participation in society. By valuing cultural elements related to fashion and preserving intangible heritage, the project offers an alternative means of livelihood for these young individuals while contributing to the safeguarding of their cultural heritage.
More about BRAVO you can see on our video below: 
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