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Structured Learning for Awareness in Media” (SLAM)


📢➡️We are proud to say that Kick-off meeting for #BRAVO project #SLAM – Structured Learning for Awareness in Media funded by #Erasmus+ program, has officially started today!

💪After an amazing Sport Diplomacy Academy gathering 80 people from 4 countries we are moving straight forwars with another great topic.

➡️We are off to a journey with our #friends and #partners from 7 countries that will last for two year and will explore #media and raise #awarness and #criticalthinking on #massmedia to make more #inclusive societies towards #refugees and #migrants.

⬇️⬇️Read more about the project below:

SLAM will carry out the following activities to deliver on this set aim:

✅ Research on the main challenges and best practices in media literacy in the field of migration/refugee issues in Europe and the West Balkans.

✅ International piloting of the Training Format with youth workers and leaders from each partner organization.

✅ Youth Exchange on media literacy and migration/refugee involving young people aged 18-25 from each partner country.

✅ Seminar with mixed groups of youth workers and young people (2 per category per organization) in whose context to brainstorm and co-devise the upcoming social campaigning.

✅ Social Campaign, online and offline, wherein the youth will spread the values and instruments of media literacy acquired in the local communities and national societies by online and offline means.

✅ Creation of Guidebook in multiple languages for youth organizations external to the Consortium.

✅ Establishment of a Project Website with project information and digital learning resources in multiple languages for young people.

⚠️If you are interested to take part in this process, let us know and we’ll explore If we’re a match!

#EuropeanCommission #SLAM #StructuredLearningforAwarenessinMedia #ERASMUSPLUS

About the Project:

The project SLAM will consist of six activities:

  1. Kick off meeting in Sarajevo, BiH
  2. TC in Sassari, Italy (March)
  3. YE in Sarajevo, BiH (May)
  4. Midd-term evaluation meeting in Bar, Monenegro (June)
  5. Seminar in Sarajevo, BiH (July)
  6. Final meeting in Sassari, Italy (August 2021)

The project is involving 7 partner organizations from both EU and non-EU countries (Albania, Bosnia and Hezegovina, Bulgaria, Italy, Monenegro, Serbia, Turkey)

Aim and objectives of the project:

Structured Learning for Awareness in Media” (SLAM) aims at enhancing young people’s awareness and critical thinking on the role of Mass Media as a challenge and precondition for more inclusive societies towards migrants and refugees.

The Council of Europe’s Report “Media Regulatory Authorities and Hate Speech” (2018) underlines the historical significance of media in enticing and feeding the climate of hatred and violence characterizing West Balkan’s turbulent past. The Balkans are still a primary example of media consciously or even deliberately using hate speech for sensationalistic purposes, thereby supporting it and causing its recurrence and reinforcement at the societal level. Bosnia and Herzegovina has recently taken a foremost importance as a transit node for migrants and refugees seeking entrance in EU territory, a trend which the UNHCR (2018) recognized as exponentially increasing in 2018, from the 198 arrivals in December 2017 to the 666 registered in the peak month of March 2018. The strain posed on the local relief system by this surge has

contributed to a growing sense of local unrest and discontent, which national mass media have so far been able to answer by providing the public with awareness and understanding circa the phenomenon, in many instances providing an amplifier to internal currents of distrust, hate and stereotyping.

From the European perspective, significant indications might be extracted from analysing media coverage about the reception and integration of migrants/refugees.

The CoE in its 2017 Report “Media coverage of the refugee crisis: a cross-European perspective” underlines the role played by media in fuelling societal hate speech as consisting in an abetting/legitimacy factor to explicit hate speech brought about by shallow and sensationalistic coverage.

Against this backdrop, there emerges the opportunity of exploring the similarities, differences and potential synthesis among the different yet interrelated challenges faced by West Balkans countries and Europe within a transnational effort aimed at laying the grounds of a greater media literacy and critical thinking at the level of the youth and, by extension, of society as a means to provide an antidote against phenomena of hate speech and a building block of successful integration processes.